Or visa versa depending upon perspective, hence the value of "Influence" This book is incredibly useful especially to understand the epic battle between Hillary's pure emotional persuasion versus Trump's attempt to restore confidence to resist Compliance Professionals. Verified purchase: Yes | Condition: Pre-ownedīook itself is absolutely required reading, BUT beware USED sticker someone simply noticed, gave them procedure, and capialized on them. The observations the author makes weren't necesarily devised at a roundtable. we are creating the environment that, in some cases, repulses us and makes us fear. dare we think outside of these pages?Įven without a scientific explanation of ourselves, we are selling people into ideas about themse lves that don't have to be true. after all, even the author suggests the mind aims to preserve its energy for emergencies. but like the response to the many before it, i don't doubt that most people will focus its benefit on the content at-hand until another book is written that gives us pointed permission to spread out our thinking. while it's been marketed to traditional business product and service marketers, it-like so many of its kind-suggests a lot about the impact people and systems have on a endles variety of people and systems. and the world around us) how strong but impressionable the psyche is. It's another book that guides us into paying closer attention to ourselves (i.e.
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